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How to grow and scale your equipment rental business in 6 steps



As an entrepreneur and rental business owner, you are always looking ahead for growth opportunities. Of course, he’s already figured out how to start a rental business, but now it’s time to figure out how to scale it up. Expansion is deliberate, long-term growth that puts you in control of how and when you grow your rental business.

To grow your business sustainably, you must always have a plan in mind. You must also be prepared to face any challenges that come your way as you grow up. This will make the difference between a sudden spike in bookings and smooth growth over time combined with excellent customer service.

How do you know when you are ready to grow?

Growing your rental business is not just about having the right plan, but getting the timing right. For example, if you try to grow too fast, you may find yourself with expenses you can’t afford or with nonessential employees. On the other hand, you could find yourself unable to service your customers’ bookings if you don’t scale linearly.

Therefore, you should only try to expand your rental business if you are prepared to manage a larger operation. Often, expanding a business requires far more time, resources, and expertise than you are prepared to handle. It’s exciting to watch your rental business grow, but you need to keep a cool head to maintain long-term growth.

You can try asking yourself the following:

  • Can you afford to invest in additional resources?
  • Do you need more employees?
  • Having trouble keeping up with bookings?
  • Do you have room in your life to spend more time on your business?
  • Are you prepared to make strategic decisions?
  • Would you benefit from outside help?

Also, you need to think about the impact of increasing your rental inventory, as it can be more difficult to manage and the risk of losing product is greater unless you use a system to manage it. This can be done with barcodes, QR tags, and other methods of tracking your assets.

It can be exciting to think about growth, but it’s important to remember that some small businesses are meant to be just that. It’s okay to keep your side business separate from your full-time job. It all depends on your priorities in life, be they personal, lifestyle, or financial.

Six steps to expand your rental business

There is no set formula for growing a rental business because each business and its founder have unique strengths and challenges. For example, scaling a bike rental business will be different than scaling an event rental business. However, there are some common strategies you can consider to help you head in the right direction.

1. Make a growth plan

The first thing you need to grow your rental business sustainably is to create a business plan. This will help you understand your business and what you need to work on in order to make it grow. Of course, there are many ways to format your business plan, but it has to answer the questions “where do we want to be?” and “how to get there?”.

Done correctly, you should end up with a strategic marketing plan accompanied by a forecast of your future and an outline of your growth plans. Once you’ve determined where you want your business to be and how you’re going to get there, you can use the following steps to create an action plan.

2. Evaluate your product sourcing

One of the most significant impacts of expanding your rental business is a higher volume of bookings and therefore the need for more stock to meet demand. This means being able to quickly add more stock to your inventory without breaking the bank. So you need to assess where you source from and whether it is sustainable as you grow.

For the cheapest and most rented products, you need a supplier located close to you that allows you to get new stock quickly. While for items that are growing in demand, you need to make sure that your supplier can supply the products in a reasonable amount of time. This can be difficult for cameras and other electronic equipment.

Also, it may be good to think about subletting to other local rental companies. By making an agreement, you can share your stocks and ensure you always have products on hand in case your stocks exceed your inventory capacity.

3. Hire strategically

Until this point, you may have run your business independently or with a couple of part-time employees. However, you need to be able to cope with a growth in bookings without placing an undue burden on you. If you decide that you need to hire new staff, you need to determine where that person would be most effective.

For example, you may currently handle marketing, customer service, and stock management yourself. In this case, it might be time to free yourself from one of these tasks so you can continue to focus on growth while still getting the work done. A critical strategic hire could mean the difference between growing sustainably or falling flat on its face.

4. Outsource to speed up

In some cases, it may not make sense to hire an employee, and outsourcing tasks can help streamline your rental business. For example, it can be difficult to effectively market your business while dealing with all other day-to-day tasks. Hiring an agency to handle your marketing can be a great idea and will often cost less than hiring a new employee.

Marketing and website optimization are the areas that benefit the most from outside help as they are time consuming and challenging to master on your own. Time that you would spend learning and deploying website marketing and optimization can be better spent on other aspects of your business. Plus, you won’t lose control as the agency will work for you to meet your needs.

5. Automate as much as possible

To save time and make scaling more accessible, you should use tools that automate aspects of your workflow. They can be simple solutions, like adding a chatbot to your Facebook to handle direct customer inquiries so you don’t have to take time off work to answer them. This is not as scary as you might think, and customers are used to communicating with them.

A couple of examples are on Booqable, where inventory is allocated and reservation confirmations are automatically sent. This helps you spend less time on administration and more time focusing on other aspects of running your business. These are just a couple of ways Booqable helps streamline your workflow and reduce stress. Plus, online reservations allow you to automate the reservation process, so you’ll spend less time responding to emails and calls.

6. Look for new income opportunities

The goal of scaling is to increase revenue. While this can be accomplished through marketing and other ways explained above, you can also use this time as an opportunity to pursue new revenue growth opportunities. These can be anything from adding tours to your inventory to new products that complement your current rental business.

You can also think about opening a second location in another city or area. You’ve already worked out the formula for success in your current rental business, so it’s easy to duplicate it in another city. Of course, this requires a significant investment, but you can always start small and share the inventory with your current store.

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Why Google Near Me Results Matter to Rental Businesses




As mobile usage and therefore Google searches have increased over the past decade, the way search results are displayed has changed. They have been adapted to reflect the search habits of users and the way they search for information. In 2013, Google embraced “near me” searches, which offer users a curated list of geographically local results.

This is probably nothing new to you, and when searching for something, you will often use this to find local businesses. Think of searches like “coffee shops near me” or “barbers near me”. These searches have grown tremendously since their inception, but many small businesses don’t do enough to take advantage of this user behavior.

If we look back a few years, Google saw:

  • More than 500% growth in mobile searches for “___ near me”
  • More than 150% growth in mobile searches for “___ near me now”.
  • 900% growth in mobile searches for “___ near me today/tonight”.
  • 200%+ growth in mobile searches for “Open” + “now” + “near me”.

Since that data was released, the trends for searches for “near me” have continued to increase on more or less the same trajectory. This means that people are using these keywords more than ever to find what they want in a specific area, when they want it. This has dramatically affected commerce and eCommerce alike and continues to be an essential factor in user decisions.

Why are “near me” searches important for rental companies?

Searches “near me” can significantly influence the traffic generated by the websites and physical locations of rental companies. People not only use these search terms to find bikes, kayaks, or ski vacation rentals, they also use them to find the gear they need to complete a specific task, like tools, cameras, and storage bins.

Let’s see how these searches for bikes, cameras, parties and gear have grown.

How searches for “bike rental near me” have grown


For bike rentals, we can see that searches for “bike rental near me” have increased 700% between summer 2015 and summer 2021. On average, searches have increased 200% year-on-year. Declines are seen in winter as bike rental is generally considered a seasonal business peaking in summer.

How searches for “camera rental near me” have grown


For camera rentals, we can see that searches for “camera rental near me” have increased 1,000% between summer 2015 and summer 2021. On average, searches have increased 250% year-on-year. Unsurprisingly, there was a decline in the summer of 2020, as COVID-19 restrictions placed projects on a general hold.

How searches for “party rental near me” have grown


In the case of party rentals, we can see that searches for “party rentals near me” have increased 900% between summer 2015 and summer 2021. On average, searches have increased 200% year on year. anus. Once again, with the decrease in social contact in the summer of 2020, we may see a decline in interest with an increase of 800% in the summer of 2021.

How searches for “equipment rental near me” have grown


For equipment rental, we can see that searches for “equipment rental near me” have increased 1,400% between Spring 2015 and Spring 2021. On average, searches have increased 200% year-on-year . This can be attributed to more and more people working from their own home instead of hiring a professional.

So, if your rental business isn’t showing up in “near me” searches for your industry, there are a lot of potential customers you’re missing out on. Therefore, it is vital that you tailor your web presence to local intent search terms, which is not as difficult as you may think.

How to Rank Rental Companies in Google Local Searches

Unlike with search engine marketing, local Google searches don’t require a lot of expertise or a colossal investment of time to see results. There are three small areas that you should focus on to improve your website’s ranking in “near me” searches and generate traffic. Let’s see what you can do today to take advantage of this upward trend.

Optimize Your Google My Business Listing

The easiest way to help your rental business rank higher in Google searches is by completing your Google My Business listing. In it you will find essential information about your rental company, such as location, hours of operation and anything else that is relevant to potential customers. Google views these listings as powerful tools for its users, especially on Google Maps and local searches.

This means that Google favors companies that share as much information as possible in their ad. Making sure your business listing is complete, up-to-date, and accurate is critical as Google uses it to determine its relevance to a user’s search intentions, especially when displaying relevant results for “near me” searches. .


Your first step is to create and claim your listing, or if you already have one, you’ll need to update it. Be sure to enter all the required information and upload attractive photos of your store and products. The more unique information and images you provide of your business, the better the listing will be for classifying your rental business.

Some tips to keep in mind are adding a local number (Google gives priority to businesses whose number matches your location), making sure all your business web listings share the same information (Google crosses your data across the web to verify authenticity) and create separate listings if you have multiple locations.

Encourage your customers to leave reviews on Google

If you’ve done any search engine optimization in the past, you’ll know that Google doesn’t share specific details about ranking factors. However, search experts have found that they can rely on case studies and experiments to determine some ranking factors. Thus, we have an idea of ​​what can contribute to a better ranking in search results.

Local SEO Guide studied the most important local search ranking factor, and found that Google reviews had the most significant positive effect. They found that local businesses that had the most reviews, with a large percentage of five-star ratings, were more likely to rank higher for “near me” search terms than those with fewer or no reviews.

So how can you increase your Google reviews? You can start by asking customers for feedback on your rental business. When customers are happy, they are more likely to leave a review for your business. Additionally, you can include reminders in your store, on invoices or in email communication. It won’t take long to get a lot of reviews.

Include local keywords in the structure of your website

Finally, just like with traditional search engine optimization, Google takes cues from the keywords used in your website’s content, URLs, and metadata. You can improve your chances of ranking better in localized searches by including location names throughout your website. This will help Google confirm your location and specialization.

It might be a great idea to have locator pages for towns and cities in your area. This will help your website act as a hub and pass some authority from your home page to the localized pages. Targeting specific cities or neighborhoods can pay off, increasing your website’s reputation and improving local search rankings.

Google “near me” results are important

With the increase in smartphone usage and “near me” searches, the growth of local intent searches will continue to increase. By getting your website to rank for these terms, you’ll be able to introduce your rental business to a new and broader audience of potential customers. By following the three steps above, you can increase your chances of getting the best position in the ranking.

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How to start a rental business in 2023: a step by step guide




The rental sector is growing at an incredible rate in the last decade. However, it can be intimidating to start as a beginner. Starting and running a rental business in 2023 takes determination and a lot of decisions to make along the way, but it’s worth it once you get going.

The world is increasingly aware of the environment and the economy, which has caused the growth in demand for rental services. Rental businesses are a growing industry and it’s a great opportunity to break into while it’s still growing, so make sure you do everything right.

To help you get started, we’ve created a comprehensive plan that will guide you through every stage of starting a rental business. It is compiled from our best content and includes blog posts organized by the most critical tasks. We will go through researching, launching and growing a profitable rental business.

1. Identify your rental business idea

Choose the products to rent

The first step in starting a rental business is knowing what products you want to rent in-store and online. This is usually quite complicated if you want to start a rental business but have no idea what to rent. You can try turning your hobby into a rental business or take a look at the most rented items in 2023 and the most profitable rental businesses for inspiration.

Validate your idea

Next, you’ll want to test your idea to make sure you’re set up for success before taking the plunge. This is a crucial step to take before investing money in your rental business. Once you have your product idea in mind, you need to validate your rental business idea to see if it has a chance of success.

Market validation is a process that every entrepreneur must undergo when starting a new business. It is used to determine the need for a product or service within the target market. For example, by validating your rental business idea, you can predict whether people want what you offer and whether it will be profitable for you to start it.

It is essential to obtain this validation early in the creation of a business, so as not to waste time and money on something that does not fit. Additionally, market validation will help instill confidence in your idea and allow you to move forward, knowing that there is room for your new rental business in the world.

prepare to organize

Once you know you have a solid product idea, the next step in starting a rental business is figuring out where and how you’ll source your products. Also, you need to start thinking about inventory management , how you are going to label your assets, and how you will maintain your equipment . The latter is key to knowing how much it is worth investing in products.

Most new businesses start out by renting just one or a few products. If you have a lot of different items, you may run into situations where you don’t have enough stock, no prospect of availability, or not enough staff. When your processes aren’t prepared for the number of bookings coming in, running a rental business quickly becomes stressful.

Learn about the rental process before you are overwhelmed with baby steps. This keeps your initial investment low, minimizes risk, and allows you to build a solid foundation from which you can slowly scale your business. Getting the right rental software to manage your inventory and online store is also important to set yourself up for success.

2. Conduct market research

Research your competition

You have already decided on your products, evaluated their potential and searched for a supplier. Now, it’s time to dig deeper to find out what you’re competing against and how you can differentiate yourself from the competition . This will allow you to understand what tasks lie ahead for your new rental business.

Before you launch your rental business, know what your customers want and go from there. Here are some useful questions to answer:

What do potential customers want? Are you looking for high-end equipment? What specific brands or products are popular, or don’t you care?

  • Instead of pulling random numbers, make a rough estimate of what your customers are willing to pay. Is your price reasonable compared to the original purchase price of the product? Where can you get similar items? Do not forget to analyze your competitors. Do you compete with other rental companies, or can potential customers purchase similar items at retail stores?
  • Need something more than rent? Are there other products that your clients need in addition to the rental? Offering services and sales items can be a great way to increase average order value and be useful at the same time.

write a business plan

As with any new business, you can’t jump right in; You need a plan for your rental business . This plan must be precise and comprehensive, since there is a lot of investment at stake, and it must be easy to understand in five minutes. It will be the best way to know how you will proceed.

When creating your business plan, location is a crucial factor to consider. Location is important, unless you are shipping the items to the customer. This is because starting the same type of business in two different places can lead to very different results.

For example, a bike rental business near a popular tourist attraction will have a higher volume of customers coming to it than on the outskirts of town. The location will define the customer base and will affect the way you receive reservations.

3. Create your brand

Naming your business

Deciding what to rent can be difficult, but don’t underestimate the possibility of naming your rental business and buying a domain. It can be a tough decision as you need to have one that meets industry standards, is memorable and appeals to consumers. It can be good to have a few options on hand because one may already be taken.

Creation of brand assets

Once you have a name and domain drawn up and registered, it’s time to create your brand assets. This includes a logo, social media accounts, and any other marketing materials you need. The branding process for a rental business includes knowing your brand, your target audience, the story you want to tell, and how you can create value.

4. Prepare for launch

Understand SEO

Now that you have your name, domain, and brand assets created, you’re almost ready to create your online rental store. However, before you jump in, you need to understand the basics of SEO to structure your website in the best way to get noticed by Google and other search engines.

building your store

Now that you know how search engines work, you can create your online rental store. Luckily, creating one has become more accessible. It is no longer necessary to have technical knowledge or to have large resources. There are many elements to consider, from choosing a website builder to writing captivating product descriptions to getting beautiful product photography for your rental website .

For equipment rental, online reservations have many advantages:

  • People don’t have to leave the house or pick up the phone to place an order.
  • They can book 24 hours a day, 365 days a year, without being limited by business hours.
  • They can plan and book in advance
  • They have access to more information about the products and can easily compare prices.

final touches

When you’re ready to launch your new rental business, there are a few things to prepare. The first is to create rental agreements so that you and your clients are protected. It would be best to run a fine comb through all your product pages to make sure they meet the ecommerce seo guidelines for success .

Additionally, you will need to set up Google Analytics for your website so that you can track performance. Finally, you need to know how to get traffic to your rental website , which will define how to start your marketing efforts.

5. Marketing your rental business

Well done. You’ve built your rental business and have a shiny new website that’s helping you get your first customers. Now is the time to grow your business and reach more people.

A quick way to build your reputation is through social proof by getting reviews from your first customers. There are also several low-cost ways to market your rental business that will help you get started with minimal investment.

It’s also important that you get social media early on and knowing how to use Instagram as a rental business will get you up to speed. If you feel confident, you can also use Google ads , which will help you increase the visibility of your website in Google search results.

#Start your own rental business

At this point, you already know some practical tips and tricks to start your own rental business successfully.

Starting a rental business isn’t easy, but it doesn’t have to be intimidating either. So, whether you want to start a home business to earn extra money each month, or you want to be self-employed, these steps will help you get started. Also, you need to have resilience because it can take time for any business to really get started and show that it is sustainable.

Don’t stay with the idea in your head. With the proper preparation, you can build a solid foundation and begin to familiarize yourself with the rental process. Now that you know how to launch your own rental business, it’s time to get down to business.

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